CTV CASE STUDY
Client Overview
The Challenge
Facing a reduced marketing budget for the 2023 fiscal year, the NWPB needed a cost-effective digital marketing strategy to promote watermelon consumption and raise awareness of its health benefits. Key target markets were identified where consumer education efforts were essential.
The Solution
The Results
tv ad benefits
Get seen
Low cost
Pay as low as $0.04/view
compared to $0.15/view on
YouTube, Facebook, or Google
SMART TARGETING
Boost Credibility
Get seen on established networks, enhancing credibility and
perception among viewers
Testimonial
“Wow! I can’t say enough about our experience with JAG. From the moment we signed on, we were blown away by the impressive low cost-per-view they achieved for our ads. It’s remarkable how they managed to get our content seen on major networks like ABC, NBC, CNN, Food Network and Discovery Channel without breaking the bank, and provided thorough monthly reports to detail reach, time of day, and other important touch points to track the value of our ad dollars.
What really stood out to us was their responsiveness in email communications. Whenever we had a question or needed clarification, they were there with prompt and helpful responses, which made the whole process incredibly smooth and stress-free.
But perhaps the most impressive aspect of working with JAG was their attention to detail when it came to optimizing our campaigns. The video edits they made were spot on, ensuring maximum impact with every view. Thanks to Alex, our streaming advertising efforts have never been more effective. We highly recommend JAG to anyone looking to get their message out there in TV ads in a cost-effective and impactful way.”
Stephanie Barlow
Senior Director of Communications
National Watermelon Promotion Board
why jag
no contracts
There is no minimum length
of time you must run TV ad campaigns with JAG
simple pricing
JAG charges a flat 25% fee
of the total campaign budget
with no setup or hidden fees
trusted advisor
Get complimentary marketing consultation services for your
wider digital marketing plan
all-star support
Clients receive our full dedication with regular pro-active updates
and timely responses