CTV CASE STUDY

Client Overview

JAG partnered with the National Watermelon Promotion Board (NWPB) from April 2023 to March 2024. The NWPB represents the watermelon industry, including producers, handlers, and importers, with members appointed by the Secretary of Agriculture.

The Challenge

Facing a reduced marketing budget for the 2023 fiscal year, the NWPB needed a cost-effective digital marketing strategy to promote watermelon consumption and raise awareness of its health benefits. Key target markets were identified where consumer education efforts were essential.

The Solution

JAG developed a targeted digital advertising campaign leveraging Connected TV platforms, including Apple TV, Roku, Samsung TV, and Direct TV. By targeting health-conscious audiences in specific geographic markets, the campaign effectively promoted the health benefits of watermelon through engaging informational video ads.

The Results

Total Spend
$ 0 K
Cost/View
$ 0
Total Views
0 K
Completion Rate
0 %

tv ad benefits

Get seen

Unlike video ads on computers or smartphones, there is no ability for the viewer to “skip” or “scroll”

Low cost

Pay as low as $0.04/view
compared to $0.15/view on
YouTube, Facebook, or Google

SMART TARGETING

Get seen by your target customer base wherever they are using our hyper-specific audience data

Boost Credibility

Get seen on established networks, enhancing credibility and
perception among viewers

Testimonial

“Wow! I can’t say enough about our experience with JAG. From the moment we signed on, we were blown away by the impressive low cost-per-view they achieved for our ads. It’s remarkable how they managed to get our content seen on major networks like ABC, NBC, CNN, Food Network and Discovery Channel without breaking the bank, and provided thorough monthly reports to detail reach, time of day, and other important touch points to track the value of our ad dollars.

What really stood out to us was their responsiveness in email communications. Whenever we had a question or needed clarification, they were there with prompt and helpful responses, which made the whole process incredibly smooth and stress-free.

But perhaps the most impressive aspect of working with JAG was their attention to detail when it came to optimizing our campaigns. The video edits they made were spot on, ensuring maximum impact with every view. Thanks to Alex, our streaming advertising efforts have never been more effective. We highly recommend JAG to anyone looking to get their message out there in TV ads in a cost-effective and impactful way.”

Stephanie Barlow

Senior Director of Communications

National Watermelon Promotion Board

why jag

no contracts

There is no minimum length
of time you must run TV ad campaigns with JAG

simple pricing

JAG charges a flat 25% fee
of the total campaign budget
with no setup or hidden fees

trusted advisor

Get complimentary marketing consultation services for your
wider digital marketing plan

all-star support

Clients receive our full dedication with regular pro-active updates
and timely responses

Contact